ubm group play winning role in european games ceremonies

One of the more subdued yet memorable touches of both the Opening and Closing Ceremonies of the recent European Games were the eye-catching costumes of the athletes’ parade presentation girls. All of this talent was recruited locally in Azerbaijan with training, management and costume design falling to resident company UBM Group.

The costumes of the girls leading in the individual countries is a particularly difficult task. The athletes’ parade whilst one of the more important elements of any multi games ceremony also tends to be time consuming and audiences need other elements to focus on whilst awaiting their teams’ arrival.

UBM Group designed a funky futuristic costume with a nod to Azerbaijan’s Eastern links worn over the head negating the need to carry the country names in their hands.

The flag raising party was also under the recruitment and management of UBM Group.