ubm group designed logo inspires award winning brand

The Baku 2015 European Games brand which was developed from the official logo designed by UBM Group in collaboration with Adam Yunisov won the top award, Best use of a Visual Property, at the Transform European Awards in London. The Transform Awards are a celebration of the best in brand work across the whole of Europe, with award categories honouring outstanding submissions across the creative, strategic and communication process.

Inspired by the official Baku 2015 logo encompassing the pomegranate, flame and mystical bird, UBM Group also consulted in the development of the brand which depicted the natural beauty of Baku and was featured on all venues, tickets, uniforms and official merchandise of the inaugural European Games.