UBM Group won the right to oversee the complete management of the Look and Feel city and venue dressing for the European Games, a multi-million dollar job, of multi-billion importance.
First impressions count and when a city hosts a sporting event their visitors’ first impression will be made as soon as they set foot in the airport thanks to the look and feel of an event portrayed through city dressing. The Baku 2015 European Games was a complex project consisting of multiple clusters, crippling timelines and a congested playing field. UBM Group was responsible for the entire project from scoping and assessment to production, installation and dismantling. Venue look and feel was also part of UBM Group’s scope under the European Games account. This again included turnkey planning, scoping, production, installation and dismantling.
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